Cold calling

It often happens that a seemingly successful company stops growing, sales flatten out and the owner has to settle for the level already reached. In most cases the reason is simple: the sales team only works with the people who came in on their own, does not go looking for new clients and almost never dials first.

A cold call is the first touch with a new client, an attempt to spark an interest in working together. An inexperienced employee, however, runs into a wall of barriers: the gatekeeper does not put the call through, the executive is out, the person on the line does not want to hear about an unfamiliar product and ends the conversation abruptly. That is where the calling campaign dies.

The real reason is that a cold call is never one call — it is a chain of touches, and it has to be run by someone who does it every day. A properly built calling campaign is your chance to win a new customer, possibly the best one you will ever have. It is an opportunity to expand your client base substantially and, as a result, to increase the profit of the company.

At the Globus contact center the operators are trained on your product. We take on the hardest part of selling: we find the decision-makers in your niche, get through to them, present your product and hand you prospects who are already interested. You close the deals.

WHAT WE OFFER

One service and one transparent price cover everything that brings you revenue through an outbound call:

• Finding clients and partners. We find buyers, customers and dealers in your niche — from a verified database, not from a directory at random.
• Lead generation. We reach the decision-maker, present your product, record their interest and hand you a warm contact.
• Appointment setting. We take an interested executive through to a meeting or to the next step with your sales team.
• Sales and telemarketing. Telephone sales, reactivation of your existing database and objection handling, delivered by trained operators.

One service, one transparent price, everything included — with no separate charges for setup, telephony or call recordings.

THE JOURNEY OF A SINGLE CONTACT

A cold call is never just one call. To work through a single company, an operator goes through a whole chain of touches — especially at larger companies, where you never reach the director directly:

• Call 1 — an employee answers: “the director will be back after lunch”.
• Call 2, after lunch — “he is in a meeting, please call later”.
• Calls 3, 4 and 5, on different days and at different hours — getting past the gatekeeper and finding a route to the decision-maker.
• The decision-maker is reached — product presentation, objection handling, interest recorded.
• Not reached after all attempts — a personally addressed proposal email to that specific decision-maker, with a request to confirm receipt from a corporate address.
• Report and recording — you receive the status, the call recordings and the outcome.

All of this, for a single company, is one processed contact. You are paying for that work, not for one ring tone.

HOW WE WORK

We build a detailed calling plan and work through it stage by stage:

• Preparation. We build and verify the database for your niche, remove your do-not-call list, write the script, design the call flow and connect your CRM. All of this happens before the first call.
• Calling with multiple touches. We make up to 5 dial attempts on different days and at different hours: getting past gatekeepers and finding a route to the decision-maker.
• The conversation. The operator presents your product, answers questions, handles objections and records the prospect’s level of interest.
• Email, where needed. If 5 attempts fail to reach the decision-maker, we send a personally addressed proposal email to that executive and request confirmation of receipt.
• Handover and reporting. We hand over the interested decision-maker together with the call recording. For every contact you receive a status, a recording and an outcome.

WHAT COUNTS AS A PROCESSED CONTACT

A processed contact is a full work cycle on one company. A contact counts as processed once one of two things has happened:

• a conversation with the decision-maker took place — the product was presented and their interest or refusal was recorded;
• all dial attempts were completed (up to 5) and a personally addressed email was sent to the decision-maker — where direct contact could not be established.

One company is one contact, no matter how many calls and emails it took. This is not a mass mailing: the email goes to one named decision-maker, and only after genuine dial attempts.

Contacts are the workload. Conversations are the result. Processed contacts show how many companies went through the full cycle. What you pay for is the result — live conversations with senior decision-makers. Each package states both figures.

WHAT YOU RECEIVE

Working with us, you can be confident that our work will give you:

• a verified database with contact details and a status for every company;
• a recording of every conversation, available to listen to at any time;
• interested decision-makers, handed over to you to close;
• a report: how many companies were processed, how many were reached, how many were interested and how many declined;
• work inside your CRM (Bitrix24) or in our own portal, with statuses in real time;
• proof for every contact — the call recordings, the email that was sent and the confirmation of receipt. “We called them” without evidence does not count as work here.

WHAT WE GUARANTEE — AND WHAT WE DO NOT

We guarantee:

• volume — we will process the agreed number of contacts within the agreed timeframe;
• the stated number of conversations — if we fall short within the agreed volume, we add companies beyond the package at our own expense;
• persistence — up to 5 calls on different days plus an addressed email for every company, not a single call;
• transparency — a recording of every conversation and a report on every contact;
• access to the decision-maker wherever they are reachable at all;
• database quality — we verify it before launch; if the data is dead, we move the deadline rather than cut quality.

We honestly do not guarantee:

• a specific number of deals — that depends on your product, your price and your market, which is outside an operator’s control;
• that every decision-maker will say yes — we deliver interested prospects; the final close is on your side;
• results on an off-target or outdated database — poor data undermines any calling campaign.

We sell work and interested prospects, not promises that are outside our control. That is more honest than “up to 25% conversion” printed in small type.

PRICING

What you are buying is not calls, but conversations with decision-makers. You pay for the result: live conversations with the people who decide. The larger the company, the harder it is to reach the top — which is why each package covers a different volume of companies in order to deliver the stated result.

• Delivery time — one month from the project start date.
• Payment — bank transfer to the account of MaxMedia LLC.
• Reporting — a status for every company, in real time.

What happens to the remaining companies. Companies where no conversation with a decision-maker took place are not wasted. Every one of them now knows about your offer, and you receive a status showing the stage at which the work stopped. That is your pipeline for later: some of these companies come back once the need arises. Cold calling also works as targeted exposure for your brand among exactly the companies you want to reach.

• Small business. 175 companies with up to 50 employees — result: up to 70 conversations with decision-makers. At this size the owner usually answers the phone in person.
• Mid-market. 170 companies with 51 to 250 employees — result: up to 50 conversations with decision-makers. A gatekeeper is already in place, and the operator works through them.
• Large business. 150 companies with 251 to 1,000 employees — result: up to 40 conversations with decision-makers. Those we cannot reach by phone receive an addressed email with confirmation of receipt.
• International calling is quoted individually for each project.
• All figures assume a verified database. If the data is outdated or off-target, we tell you before launch and adjust the timeline rather than cut quality.
• All amounts are in Armenian drams (AMD), taxes included.

What the price includes — no extra charges:

• Operator work — up to 5 dial attempts per company, the conversations themselves, getting past gatekeepers, an addressed email to the decision-maker when they cannot be reached, and the operator’s voice report.
• Telephony and recordings — long-distance and mobile telephony, the recording and storage of every conversation, and project reporting and analytics.
• Project setup — building and verifying the database, the script, the call flow, CRM configuration and the removal of your do-not-call list.
• No hidden line items — no extra charges for recordings, setup or telephony. One price per package, with everything inside.

MARKETS AND LAUNCH TIMES

Globus is built as an international lead generation department — we do not call within Armenia only.

• Armenia — home market. Calling in Armenian and Russian, with a local database and direct access to the executives of Armenian companies. Project launch: 7–10 business days.
• International markets. Russia, the CIS, Europe, the USA, the UAE and China — in Russian and English, with additional languages added for a specific project. This requires a local database, its own time zone and a script written for that market. Project launch: 20–30 business days.

International calling is quoted individually for each project.

FREQUENTLY ASKED QUESTIONS

What counts as a processed contact?
A full work cycle on one company: up to 5 dial attempts on different days, followed either by a conversation with the decision-maker or by a personally addressed email to them with confirmation of receipt. One company is one contact, no matter how many calls and emails it took.

What exactly am I paying for — contacts or conversations?
Conversations. Contacts are the workload we commit to completing; conversations with senior decision-makers are the result you receive. Every package states both figures.

Do you guarantee sales?
No. We guarantee the volume of work, the persistence and the stated number of conversations with decision-makers. The sale itself depends on your product and your price, which is outside our control — and we say so openly.

What if you fall short of the stated number of executives?
We add companies beyond the paid volume, at our own expense, until the stated number of conversations has been delivered. This is already covered by the package price.

When do I get the result?
One month from the project start date, for every package. Before that comes the preparation: 7–10 business days for Armenia, 20–30 business days for an international project.

How does payment work?
By bank transfer to the account of MaxMedia LLC, the legal entity behind the Globus Contact Center brand. All amounts are in Armenian drams, taxes included.

What if you cannot reach the decision-maker?
We make up to 5 dial attempts on different days and at different hours. If the decision-maker remains unreachable, we send them a personally addressed proposal email and ask for confirmation of receipt from a corporate address. With large companies this is a normal working route, not a failure.

What happens to the companies where no conversation took place?
For each of them you receive a status showing the stage at which the work stopped. Those companies now know about your offer, and some of them come back later, once the need arises. Calling also works as targeted exposure for your brand.

What determines the price?
Two things: the size of the companies to be called, and the number of conversations you want to receive. The larger the company, the harder it is to reach the top — which is why each package covers a different volume of companies. There is no hidden arithmetic.

Are there any hidden charges?
No. One price per package, with everything included: telephony, recordings, reports and the preparation of the database and the script. There are no separate line items.

Is there a pilot, a test or a free trial?
No. Cold calling requires 7–10 days of preparation: the database, the script, the call flow and operator training on your product. “Test” calls without that preparation burn through your database and damage your brand. The minimum entry point is the 300,000 AMD package.

Can I give you a list of companies you must not call?
Yes, and we ask for one. Before launch you provide a do-not-call list: your existing clients, your partners, anyone you choose. We remove them from the database before the first call and replace them with new companies, so that you still receive the full volume you paid for.

Whose database is used?
Yours, ours, or one we build together. In every case we verify it before launch, because a poor database undermines any calling campaign.

Is cold calling right for every business?
No. The service pays for itself when a single closed deal earns you substantially more than the package costs. If your average deal size is low, we will tell you at the briefing — before payment, not after.

Do you call within Armenia only?
No. Armenia is our home market, but we also work abroad: Russia, the CIS, Europe, the USA, the UAE and China. International calling is quoted separately.

Can you work inside our CRM?
Yes, in Bitrix24 or in our own portal. Data is entered directly, and you see statuses in real time.

Can I increase the volume later?
Yes. Volume scales by package: as the results come in, you simply increase the number of companies and conversations.

HOW TO START

• A short briefing. Your product, your niche, your goal and the segment of companies to be called.
• Preparation. We build and verify the database, remove your do-not-call list and write the script and the call flow.
• Launch. We start calling the package you have chosen. You see the statuses in real time.
• Result. You receive interested prospects, call recordings and a full report.

Want a steady flow of interested clients instead of waiting for the phone to ring? Tell us about your product and your niche — we will size the volume and the timeline for your task. Call us on +374 93 557 144. MaxMedia LLC · Globus Contact Center, Yerevan, Armenia.

Terms are valid as of the date of this proposal. Exact pricing and timelines are confirmed after a briefing on your product.